Bitcoin (btc)$78,111.00↑ 0.25%
Ethereum (eth)$2,287.98↑ 0.81%
Tether (usdt)$0.998978↓ 0.05%
BNB (bnb)$708.31↑ 0.25%
XRP (xrp)$1.25↓ 0.25%
USDC (usdc)$0.99959↓ 0.04%
Solana (sol)$94.30↓ 1.28%
TRON (trx)$0.315274↑ 1.53%
Figure Heloc (figr_heloc)$1.076↑ 1.12%
Zcash (zec)$1,263.47↑ 1.38%
Hyperliquid (hype)$85.79↓ 2.01%
Dogecoin (doge)$0.075223↓ 0.75%
Monero (xmr)$603.92↓ 0.06%
USDS (usds)$0.999945↓ 0.07%
WhiteBIT Coin (wbt)$75.07↑ 0.38%
Bitcoin (btc)$78,111.00↑ 0.25%
Ethereum (eth)$2,287.98↑ 0.81%
Tether (usdt)$0.998978↓ 0.05%
BNB (bnb)$708.31↑ 0.25%
XRP (xrp)$1.25↓ 0.25%
USDC (usdc)$0.99959↓ 0.04%
Solana (sol)$94.30↓ 1.28%
TRON (trx)$0.315274↑ 1.53%
Figure Heloc (figr_heloc)$1.076↑ 1.12%
Zcash (zec)$1,263.47↑ 1.38%
Hyperliquid (hype)$85.79↓ 2.01%
Dogecoin (doge)$0.075223↓ 0.75%
Monero (xmr)$603.92↓ 0.06%
USDS (usds)$0.999945↓ 0.07%
WhiteBIT Coin (wbt)$75.07↑ 0.38%

Advertising Week Puts AI, Creators and Athlete Brands Center Stage

Published October 8, 2026

DeFiance Daily — Day three of Advertising Week New York brought Trevor Noah, Terry Crews, Wayne Gretzky, WILLOW Smith, Flavor Flav and other major names to The PENN DISTRICT. Their conversations reflected a marketing industry increasingly shaped by creators, athlete partnerships, emerging platforms and growing uncertainty around AI-generated media. The 2025 conference ran October 6–9 in Manhattan.