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Behind The Many Twitter Logo Changes Before And After Elon Musk

Originally aired on July 28, 2023

Elon Musk recently decided to replace Twitter’s iconic bird logo, leading to the end of a decade-long symbol. This article explores the evolution of Twitter’s logos and delves into the reasons behind Musk’s decision.

What were Twitter’s past logos before Elon Musk’s change?

  • The first Twitter logo had a green font resembling Nickelodeon slime or the Teenage Mutant Ninja Turtles, but it never reached the public.
  • The first publicly introduced Twitter logo featured a Y2K-friendly and bubbly font, becoming associated with the platform’s first tweet in 2006.

How did the iconic Twitter bird logo come about?

  • In 2006, a British graphic designer named Simon Oxley placed a blue bird on a stock image website, and a Twitter employee purchased the design for $15.
  • However, Twitter decided against using stock images for logos, resulting in a subsequent redesign.

What changes did the Twitter logo undergo over the years?

  • In 2010, Twitter transformed the iconic blue bird into a more cartoonish version under the direction of biz Stone.
  • By 2012, Twitter arrived at the bird logo that is widely recognized and loved today.
  • In May 2022, Jack Dorsey, the longtime CEO of Twitter, stepped down, and Elon Musk expressed interest in buying the company.
  • Eventually, in July 2023, Twitter officially changed its logo to the letter X under Musk’s leadership, sparking mixed reactions from users.