Originally aired on May 19, 2023

Interview with Kathy Hackl, the Chief Metaverse Officer at Journey. As a thought leader and futurist, Kathy shares her journey into the metaverse and her expertise in helping brands develop effective Web3 strategies. She emphasizes the importance of tailoring strategies for different brands and engaging with younger audiences, particularly Gen Alpha. Kathy’s insights on virtual fashion and immersive experiences have solidified her reputation in the industry. Her newly published book, “Into the Metaverse: The Essential Guide to the Business Opportunities of the Web3 Era,” is a must-read for anyone interested in the future of business and technology. Join us as we explore Kathy’s visionary work and her contributions to understanding future consumers in both virtual and physical spaces.

00:00 Start
02:38 Speaker Intro
04:20 How Cathy joined Web3
07:34 How Journey works with different brands
14:03 How far off are we with Web3 and Hardware
19:38 Fashion in Web3
24:27 Cathy’s book: Into the Metaverse
27:02 Advice for brands entering the Metaverse
31:50 Exciting Projects in Web3
33:53 Quick Hitters
42:55 Hot Topics: Brian Myint from Republic Crypto
1:01:19 Shout-outs