Deven Soni, CEO of Matador Technologies, presents the company as a publicly traded Bitcoin ecosystem firm that both holds Bitcoin and builds products on the Bitcoin network. Their flagship offering is a digital gold product—a physically backed asset tradable 24/7 via Bitcoin wallets. With $7M recently raised and assets including Bitcoin, gold, and cash, Matador is scaling quickly. By going public early in Canada’s flexible venture market, the company gains access to a wide range of financial tools while maintaining transparency through audits and shareholder disclosures. Matador aims to merge the innovation of crypto with the trust of traditional finance.