Originally aired on July 24, 2023

Danielle Barich from H3NSY talks about the brand’s journey into web3 and the importance of a community-first approach. She discusses how H3NSY is leveraging web3 technology to offer unique experiences and authentic ownership in the luxury market. Danielle also shares insights on the future of luxury branding in the metaverse and the challenges and opportunities it presents.

Exploring H3NSY’s Community-first Approach with Danielle Barich on the Intersection of Luxury & Web3

• H3NSY began its web3 journey with the launch of Cafe 11, a platform for creators and communities to engage in innovation, collaboration, and culture.

• The feedback from the community prompted H3NSY to adopt a community-first approach, focusing on ongoing conversations, co-creation, and building trust with the web3 audience.
• Luxury branding in web3 offers new opportunities for authenticity, ownership, and provenance through blockchain technology and NFTs.
• H3NSY’s upcoming project involves a collaboration with an artist chosen by the community to design a special bottle for Cafe 11 members, demonstrating the power of co-creation.
• Danielle highlights the importance of mass adoption and the role of big brands in spreading awareness and trust in web3 technology.
• She discusses the intersection of luxury and web3, the challenges it brings, and the potential for decentralizing purchasing and creating new ways of engagement with luxury products.