Originally aired on November 14, 2023

In this episode of Edge of NFT, host Richard Carthon chats with Irene Wu from LayerZero about the latest developments in the world of web 3, NFTs, and athlete engagements. They discuss the launch of the CR7 Forever Zone collection by Binance featuring soccer legend Cristiano Ronaldo, as well as the future of athlete engagement in the NFT space.

What is the CR7 Forever Zone collection all about?

• Collaboration between Binance and Cristiano Ronaldo
• Offers exclusive NFTs and experiences for fans
• Aims to bring fans closer to the legendary soccer player

What are the potential future collaborations in the NFT space?

• Exploring new ways to engage with NFTs
• Embracing the concept of fan contributions to stories and artwork
• Highlighting the potential of on-chain content creation and tracking

What does the collaboration between Binance and Cristiano Ronaldo signify for the NFT marketplace?

• Demonstrates continued interest and investment in the NFT space
• Indicates a long-term vision and value behind NFTs
• Shows the appeal and potential of NFTs for high-profile figures and companies

What approach does Irene Wu advocate for web 3 product development?

• Emphasizes the importance of offering novel and friction-reducing experiences
• Encourages experimentation and innovation in web 3 product development
• Highlights the need for a 10x value proposition for on-chain consumer products

How does LayerZero’s Story Protocol enable fan engagement in the NFT space?

• Facilitates contributions to fanfiction on the blockchain
• Incorporates GitHub-like collaboration for on-chain storytelling
• Rewards and tracks user contributions to stories and artwork

What is the future outlook for athlete engagements in the NFT space?

• Anticipates continued growth and interest in athlete collaborations with NFTs
• Foresees new and innovative ways for fans to engage with athletes
• Envisions long-term value and impact of athlete engagements in the NFT space