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Adobe Forecasts Record $253 Billion U.S. Holiday Shopping Season – DeFiance Media – 10.10.25

DeFiance Daily – Adobe Digital Insights projects U.S. online holiday spending to hit an all-time high of $253.4 billion this year, marking the first-ever quarter-trillion-dollar season for e-commerce. Mobile will lead the charge, with 56% of purchases happening on phones and tablets—a sign that 2025 is officially the first “mobile-first” shopping year.