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Bridging the Mass Adoption Gap

Originally aired on March 10, 2023

The Nifty Show discusses how to bring NFTs into the mainstream and bridge the gap for mass adoption. The current state of the industry is fraught with false narratives and speculation, and there is a language barrier between the tech-savvy web3 world and the general public. To achieve mass adoption, NFTs need to solve real-world problems and provide value beyond speculative investment.

Bridging the Mass Adoption Gap

  • Designing with the end in mind: solving real-world problems that people face
  • Providing value beyond speculative investment by offering connection, belonging, and community
  • NFTs as collectibles: changing the perception from right-click save as to digital ownership
  • The language barrier: educating the public about digital ownership and the difference between owning a JPEG and owning an NFT
  • Using web3 to solve common problems for non-tech-savvy people
  • Achieving mass adoption through solving common problems and providing real value