Originally aired on June 29, 2023

Louis Vuitton is venturing into the world of non-fungible tokens (NFTs) by announcing the sale of 39,000 Euros worth of digital treasure trunks. These NFTs will provide owners with exclusive access to future products, experiences, and a community of fellow holders. The high price point of the NFTs aligns with the luxury brand’s image and avoids devaluing the brand. The project, called “Via,” aims to offer an elite pathway to products and experiences inaccessible to others. Additionally, Kraken, a popular cryptocurrency exchange, has launched its NFT marketplace, supporting over 250 NFTs across the Ethereum, Solana, and Polygon blockchains. The marketplace includes both high-end and more affordable collections, catering to a wide range of buyers.

Louis Vuitton NFTs: Luxury Brand Enters the NFT Game

• Louis Vuitton is selling 39,000 Euros worth of NFTs in the form of digital treasure trunks.
• The NFTs grant owners access to exclusive products, experiences, and a community of fellow holders.
• The high price point maintains the brand’s exclusivity and avoids devaluing the brand.
• The project, called “Via,” aims to provide an elite pathway to inaccessible products and experiences.
• The NFTs are tied to the physical trunks, which adds value to the purchase.
• The exclusivity of the NFTs aligns with web3 culture and the luxury brand’s image.