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Meet Supercar Blondie: The Female Influencer DOMINATING Car-Tok

Originally aired on September 14, 2023

In this episode of What’s Trending, we learn about the rise to fame of Alexandra Hershey, also known as Supercar Blondie. Hershey, originally from Australia, moved to Dubai in 2008 and started creating car content while working as a news reader and presenter for a radio station. With a massive following of 16.9 million on TikTok, Hershey has become one of the largest car content creators on the internet. She has successfully built her own car content empire, SB Media Group, which includes a digital media network, talent roster, automotive design studio, and channels across various social media platforms. In an interview, Supercar Blondie expresses pride in opening up the world of cars to women and inspiring them to pursue their passions in male-dominated industries.

Supercar Blondie’s journey to becoming a car influencer

  • Hershey’s background and move to Dubai
  • Her work as a radio presenter and interviewer of celebrities about their love for cars
  • Transitioning from a hobby to a full-time content creator

The creation of SB Media Group

  • Supercar Blondie’s massive following on social media
  • Launching SB Media Group as a full digital media network
  • Expanding across multiple platforms including YouTube, Instagram, Facebook, TikTok, Snapchat, and Twitter

Financial success and net worth of Supercar Blondie

  • SB Media Group’s contribution to Hershey’s net worth of 1.5 million
  • Focusing on impact and inspiring women in the car industry, rather than financial achievements

The impact of Supercar Blondie’s influence on women in the industry

  • Women expressing gratitude for Hershey’s inspiration and influence on their decision to study engineering
  • Breaking barriers and empowering women to confidently pursue their interests in male-dominated spaces