NFTYCO stands for NFT you can own. And I think that now we’re in a cultural gateway point, whereby which people who haven’t yet heard of NFTs or technology that brings, they’re really curious to how many things can be NFT are viable?. One of the first things that we did at NFTYCO was, you know, turn sneakers into NFT’s. And so, we found that by having a representation of, you know, something that’s so abstract as not fungible tokens, like what does that even really mean? It helps people to come into the metaverse with us. So we were the first to basically, you know, provide an algorithmic approach to sneaker culture. You know, we took the colorways from NBA 2K, NFL teams, double A team’s streetwear brands by Supreme and we tokenize them.