Originally aired on July 24, 2023
Scott Lawin is the CEO and CEO of Candy Digital, a leading platform specializing in sports and entertainment digital collectibles. In this podcast episode, he discusses the origins of Candy Digital, the transformation of the sports industry through NFTs, and the future of web3 and fan engagement.
How is Candy Digital transforming the sports industry through NFTs?
- Candy Digital is creating digital trading cards and commemorative assets that deepen fan connections and enhance the fan experience.
- They are using NFTs to build a loyal and engaged community around sports culture and entertainment.
- Collectors can buy, sell, and trade these unique digital assets, which incorporate video, audio, motion graphics, and real-time data.
What is the future of web3 and fan engagement in the sports industry?
- Digital assets will play a central role in fan engagement, building loyalty, and enhancing the fan experience.
- The integration of digital assets with physical experiences, such as games or events, will create a more immersive and personalized fan experience.
- Blockchain technology and smart contracts will enable more dynamic and authentic interactions between fans, players, and teams.